The UK petfood company’s rapid growth is powered by its distinctive key ingredient, word-of-mouth marketing and geographic expansion
Proudly based in Brooklyn, New York, this organic treat company has enjoyed quadruple growth by focusing on every element of its product and packaging
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
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Processors should carefully develop, validate and implement an effective kill step to support production of pathogen-free petfoods
The new US food safety legislation will also affect regulation of petfood
More content about pet food safetyThe mid-year meeting addressed several regulatory matters affecting petfoods
It gives more direct control to CVM in establishing and maintaining ingredient definitions
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
More content about pet food industryPet owners shell out thousands for presents around holidays
Company attributes increase to strong sales in dry petfoods, pet snacks
Funds go to research, support for pets fighting cancer
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