Iams petfood brand launched a new advertising campaign, Keep Love Strong, to showcase the unconditional bond of love shared between people and their pets.
As part of the advertising campaign, the petfood company asked consumers to vote on stories via Iams' Facebook page that best showed the emotional bond between owners and pets. The winners will be featured in new commercials for Iams and can also be viewed online.
The five new TV commercials, two cats and three dog, were all designed to showcase the important role of high-quality petfood in keeping a pet healthy and strong. The winning commercials will air on national TV in the US beginning in early December.
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The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
It gives more direct control to CVM in establishing and maintaining ingredient definitions
The mid-year meeting addressed several regulatory matters affecting petfoods
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
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