Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Aunt Jeni's Home Made promotes the health and longevity
of pets with their natural and raw lines of products
More content about pet food brandsRead more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
More content about pet food market