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      Sheba launches wet cat food brand Facebook campaign

      Social media campaign provides free petfood samples to Singapore pet owners

      Release Date: Comments(0)

      Petfood company Sheba has launched a new online campaign to encourage pet owners in Singapore to purchase its premium wet cat food brand. 

      The petfood company appointed BBDO Proximity Singapore to create a social media campaign that focused on developing an online community of cat owners who can endorse and raise awareness about Sheba's products. 

      As a part of the social media strategy, BBDO Proximity Singapore created a Facebook application, called Sheba Catwalk, which features an online cat show for cats. Pet owners are also invited to create a Facebook brand page for their cat to post photos and comments. Pet owners can also request petfood samples on the Facebook page and post their reviews. 



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