Petfood manufacturer Nestle Purina is planning to launch a new petfood aimed at dogs that participate in athletic events.
The new dog food line, Purina Pro Plan Sport, will debut in the US in January, featuring products designed to support the fitness of active dogs and dogs that participate in agility or other sporting competitions.
"An increasing number of people in the US are taking part in half marathons and triathlons, and more of them want to exercise with their dogs," said Steve Crimmins, chief marketing officer for Nestle Purina Pet Care.
Although Nestle's suggested retail price of US$13.99 for 6 pounds of the Pro Plan Sport dog food is higher than the prices of its standard dog food, the company hopes the new line will drive sales and reinforce consumer loyalty.
"[Petfood] is one of the last things that customers cut back on because of the emotional attachment they have to their animal," Crimmins said. "People who participate in an active lifestyle with their dog are even more resistant to cutting back."
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
Is the Proportions whole food nutrition program a healthier alternative to conventional diets?
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
5 small steps would streamline information on petfood ingredients to help communicate with pet owners
The lowly pea appears to be an effective ingredient for the next generation of dog and cat diets
With the availability of quality ingredients declining, perhaps we need to explore this category
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.