Economic forecaster The Economist Intelligence Unit has teamed up with Mintel for a new whitepaper that predicts trends over the next three years in fast moving consumer goods categories in five emerging markets compared to the USA and EU, including Mexico's growing petfood market.
The whitepaper, Convergence with Divergence, found that sales of petfood in Mexico have doubled in the last five years, as pet owners shift from feeding their dogs and cats scraps to buying prepared petfood. The whitepaper notes that petfood companies such as Nestle and Mars are leading Mexico's petfood market, which is beginning to resemble that of the US.
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Aunt Jeni's Home Made promotes the health and longevity
of pets with their natural and raw lines of products
For more about sustainability in petfood, watch
Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate
social responsibility: from whim to a matter of
See the full results of the survey sent to the Petfood
Industry audience on sustainability.
US trade data show petfood faring relatively
The mid-year meeting addressed several regulatory matters affecting petfoods
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The intent was to educate regulators and industry about the Model Pet Food Regulations
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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