Design agency Ideas that Kick recently redesigned packaging for Blackwood Pet Food’s full line of superpremium cat foods.
The new cat food packaging design highlights key nutritional information for each cat food recipe in the front and slightly off-center on each bag, making it easier for pet owners to notice on first glance.
“Our nutrition-based bag fronts make it easy for busy store clerks to recommend Blackwood foods to pet owners,” says Mary Kemp, Ideas that Kick, president and brand strategist. “That’s important with pet owners becoming more concerned about pet nutrition.”
The packaging design concept was applied to Blackwood's dog food recipes earlier in the year. “Blackwood really stands out on store shelves. Our packaging really is a rock-star touchpoint for our brand," says Matt Golladay, Blackwood Pet Food, vice president.
The top 10 petfood manufacturers continue to feel the effects of the global economic meltdown
This book takes a decidedly different turn from the usual consumer-oriented petfood fodder
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
Lean processing, outsourcing and time-saving machines can help boost your bottom line
Read in-depth information on the latest and greatest in packaging, check out the research behind the innovations and peruse a photo gallery
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.