Procter & Gamble's pet care division recalled petfood products in both its Natura Pet Products line and its new Iams Shakeables in March, which is raising concerns about the company's quality-control issues, according to reports.
On March 18, P&G recalled four of its Natura petfood brands for potential Salmonella contamination in dry petfood, and shortly after, the company recalled Shakeables turkey and lamb pet treats. Some experts predict the recalls will likely hurt the already struggling company's revenues. Since a 2007 recall due to melamine was linked to hundreds of pet deaths, P&G's market share has fallen from 12 percent to 10 percent.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Why these companies lead the global petfood industry in
sales, growth and innovation
The new US food safety legislation will also affect regulation of petfood
Measure now moves to House, where it is expected to pass
Spending bill passed in House, being considered by Senate
Explore the science behind extrusion technologies in the article, "Applying polymer science to extrusion and drying of petfoods"
Extrusion extravaganza 2010
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Canidae's Single Grain Protein Plus dog food line is designed to complement the company's existing lines, including its grain-free offerings and meat-based diets.
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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