Nestle says the company has selected a key market in Poland to lead the expansion of its petfood production operations in central and eastern Europe, where rising incomes have majorly impacted lifestyles.
The petfood maker says it is constructing a CHF93 million (US$98.4 million) new plant and distribution center in the southwestern city of Wroclaw, Poland. Nestle said the area was chosen because of its strategic position in Eastern Europe, and because Poland is the largest petfood market in Central and Eastern Europe with an estimated 13 million pets.
"The investment also supports Nestle Purina's long-term ambition to bolster its position in Europe," the company said.
The new petfood production facility will employ nearly 200 people. Construction will begin at the end of 2013 and is scheduled to be completed and the plant operational by the second half of 2014.
The mid-year meeting addressed several regulatory matters affecting petfoods
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
It gives more direct control to CVM in establishing and maintaining ingredient definitions
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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