Indian dog food companies will likely see double-digit growth in sales in the current fiscal year with growth expected to continue in future years, according to an industry official.
"While the world petfood market is worth US$65.8 billion and registered a 4 percent growth, the Indian petfood market has been showing a rapid growth," said Awral Beri, the founder of Kennel Kitchen, a dog food brand of Gitwako Farms (I) Pvt Limited.
Beri said that according to the Pet Food Market Assessment 2013, the sector in India is experiencing double-digit growth, well ahead of the global market, which is expected to continue its rally in coming years.
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
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