BarkBox, an e-commerce and content site for dog owners, was started in December 2011 as a subscription-based pet product delivery service in the US and Canada. The company rebranded in April with the help of US$5 million in funding, now calling itself Bark & Co.
Founded by Matt Meeker, Carly Strife and Henrik Werdelin, Bark & Co. is now offering a mix of products: BarkBox, the subscription service; BarkPost, an online content site; and BarkCare, 24/7 vet care.
To date, the company has raised US$6.7 million and grown to a customer base of more than 35,000. The company aims to have 100,000 users by the end of 2013, driven by word-of-mouth, Facebook marketing and a strong product. Meeker says half of the company's new customers are referred by existing customers.
"The key driver in growth and overall awareness is that we're very careful about building a brand," says Meeker. "We thrive on creativity, brand and living the product."
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
The UK petfood company’s rapid growth is powered by its distinctive key ingredient, word-of-mouth marketing and geographic expansion
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Public meetings invited comments and provided updates
The intent was to educate regulators and industry about the Model Pet Food Regulations
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
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