• Petfood and Social Media: What's Trending?
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    Jessica Taylor, managing editor of Petfood Industry, searches Twitter, Facebook, Tumblr and the blogosphere for what's being tweeted and talked about. Are your company's products and practices being put on blast? How do you add your voice to the social media conversation?

    Cluck, cluck, cluck: Chicken jerky and the FDA have social media tongues wagging

    Nov 15, 2012 By Jessica Taylor

    In the past month (just half of November), the phrase "chicken jerky" has been tweeted 297 times and a total of nearly 6,000 times in 2012. Also of note, the word "Purina" is very often associated with these tweets - Purina was hashtagged 72 times in the past 15 days and mentioned 51 times. ..Read more

    The AVMA's recent raw petfood recommendation has consumers in an uproar

    Aug 13, 2012 By Jessica Taylor

    The American Veterinary Medical Association (AVMA) recently passed a new resolution discouraging the feeding of raw petfood diets to dogs and cats due to human health concerns. Twitter users quickly picked up on the AVMA's recommendation, flooding the site with links to the policy announcement, as well as links to petitions to have the recommendation reversed. ..Read more


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