Fancy Feast's commercial featuring a couple meeting the parents and their cat topped the Nielsen Co. ranking of "Top Ten Best Liked New Ads" in March.
The 60-second commercial aired between March 1 and March 31, earning a score of 170 on Nielsen's Likeability Index. Others on the list included Subway, Tide and Jell-O.
This book takes a decidedly different turn from the usual consumer-oriented petfood fodder
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
The top 10 petfood manufacturers continue to feel the effects of the global economic meltdown
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
The intent was to educate regulators and industry about the Model Pet Food Regulations
The mid-year meeting addressed several regulatory matters affecting petfoods
Public meetings invited comments and provided updates
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