The UK petfood company’s rapid growth is powered by its distinctive key ingredient, word-of-mouth marketing and geographic expansion
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
More content about dog treatsThe mid-year meeting addressed several regulatory matters affecting petfoods
Public meetings invited comments and provided updates
The intent was to educate regulators and industry about the Model Pet Food Regulations
More content about pet food industry