SupplySide, which helps companies in the food and other industries to find information on innovating and marketing their next best-selling product, will recognize recent innovative product launches in the inaugural 2012 SupplySide Editor's Choice Awards.
The Editor's Choice Awards recognize product launches from consumer packaged goods companies in 10 categories, including animal nutrition. Among the top five finalists in the animal nutrition category are Blue Buffalo's Blue Freedom line of grain-free cat and dog food, Clear Conscience Pet's SuperGravy mix for dogs and cats, and Feline Greenies' SmartBites treats.
The winner will be announced during the SupplySide West Editor’s Choice Reception on November 6.
Market growth present, but slow at 2.8%
Proline Petfood business unit to operate from Scholtus' production facilities starting January 2012
WellPet LLC Wellness Pure Delights cat treats are grain and wheat free and contain no corn or soy, according to the company.
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Aunt Jeni's Home Made promotes the health and longevity
of pets with their natural and raw lines of products
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
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