Petfood manufacturer Nestlé reported more than a 20 percent increase in sales its pet care segment for the first nine months of 2012.
In the Americas, pet care maintained positive growth, with good performances in the cat category from Friskies and Fancy Feast, as well as the Beneful line for dogs. The pet care segment's growth helped the company achieve overall sales in the Americas of CHF20.9 billion (US$31.1 billion), with organic growth of 5.5 percent.
As a whole, for the first nine months of 2012, Nestlé reported 6.1 percent organic growth and 2.9 percent real internal growth, with sales up 11 percent to CHF67.6 billion (US$72.5 billion). The company expects organic growth of 5 percent to 6 percent for the full year.
Why these companies lead the global petfood industry in
sales, growth and innovation
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Aunt Jeni's Home Made promotes the health and longevity
of pets with their natural and raw lines of products
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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