Pet owners in Mexico are reportedly protesting after the country's Finance Ministry proposed tax changes that would include a 16 percent sales tax on petfood. The government's tax reform plan opted out of applying the sales tax to food, instead proposing the petfood tax.
Owners argue that the tax increase will lead to increasing malnutrition in pets as well as an increase in the number of abandoned animals. Euromonitor estimates nearly 14 million out of 27 million cats and dogs in Mexico are homeless, which opponents to the tax reform plan say will only increase.
Mexico's lower house approved the deal and the Senate must approve it by the end of October.
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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