The petfood market in Romania was worth nearly EUR168 million (US$227.7 million) in 2013, up around 6 percent on the previous year, according to a report from Romania-Insider.com.
There are 11 million pets in Romania, including 4.1 million dogs and 4 million cats. However, out of the number of dogs, 1.5 million are stray dogs, according to the report citing Euromonitor.
Romanians spend nearly EUR112 million (US$165.4 million) on dog food, while they spend significantly less for cat food at about EUR48 million (US$65.1 million), despite the similar number of dogs and cats as pets.
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
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