The UK petfood company’s rapid growth is powered by its distinctive key ingredient, word-of-mouth marketing and geographic expansion
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
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The new US food safety legislation will also affect regulation of petfood
Smaller lobbying groups employed most often to fight for clients' interests
More content about pet food safetyIt gives more direct control to CVM in establishing and maintaining ingredient definitions
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The mid-year meeting addressed several regulatory matters affecting petfoods
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