Pet Food Marketing and Branding

Pet Food Company Profiles
Jinx: democratizing the humanization of pet food
This premium brand wants accessibility for all pet owners when it comes to quality nutrition for their animals.
Jinx has expanded its offerings to include everything from dry and wet food to treats and meal toppers, taking advantage of the customization trend and ensuring there’s something for everyone.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Product Launches
Fancy Feast, DeSorbo launch limited-edition cat food line
The collection, curated by television personality Paige DeSorbo and her cat, Daphne, features three existing Fancy Feast recipes and is sold exclusively on Amazon.
Fancy Feast and Paige DeSorbo, along with her cat, Daphne, launch 'The Paige Edit.'
Pet Food Marketing and Branding
Girl Scouts unveils first dog cookie via BARK
Patch Pals, developed with BARK, will be sold exclusively online for shipping during the 2027 Girl Scout Cookie season.
Patch Pals Gsusa
Pet Food Marketing and Branding
The Farmer's Dog named NFL's first pet food partner
The multiyear partnership launches with a campaign featuring New York Giants running back Cam Skattebo and his senior rescue dog, Duke.
Farmers Dog Nfl Sep26
Pet Food News
Petsense by Tractor Supply adds same-day Instacart delivery
Petsense by Tractor Supply has named Instacart its exclusive same-day delivery partner, giving customers access to the retailer's pet food and supplies in as fast as an hour.
Instacart is now Petsense's exclusive same-day delivery partner.
Supplements Supplier Brief
PetDomain rebrands from ThorneVet, launches pet supplements
Family-owned company has rebranded from ThorneVet and launched a veterinarian-formulated supplement line with 38 products.
Industry Voices
Clinical proof turns postbiotics into brand loyalty
Pet parents are looking for more — here's why clinically validated ingredients are important for repeat purchases and premium positioning.
Clinical validation is becoming a key differentiator in the pet postbiotic market, with brands increasingly relying on peer-reviewed research to prove efficacy and build pet parent trust and repeat purchases.
Market Trends and Reports
Survey: 55% of pet owners ask AI for nutrition advice
A new survey finds nearly 60% have changed pet care based on AI recommendations, but veterinarians remain their most trusted source for health and nutrition advice.
New research has found 43% of pet owners have used AI tools to get information about their pet's health or nutrition, with respondents turning to the tools an average of seven times per week.
Pet Food Marketing and Branding
Pet food brands can balance AI personalization with consumer trust
The best AI marketing personalization should feel like, ‘They understand my pet,’ not ‘How do they know that?’, one expert said.
Chat Gpt Image Sep 1, 2026, 02 28 49 Pm
Business Strategy
Wet pet food costs up to 122% more per pound than dry
Wet dog food cost nearly twice as much per pound as dry dog food, while wet cat food cost more than twice as much as dry cat food.
Chat Gpt Image Sep 1, 2026, 09 30 44 Am
Pet Food News
The Farmer's Dog, tennis pro partner for rescue dogs
The multiyear partnership with Jess Pegula will support A Lending Paw Foundation's work training rescue dogs to become service animals.
The Farmer's Dog partners with No. 1 U.S. women's tennis player Jess Pegula.
Product Launches
Canidae launches Heartland line with Walker Hayes anthem
Canidae partnered with country music artist Walker Hayes to release a new anthem and dog food line tied to a donation partnership with the American Red Cross.
Walker Hayes with his dogs, Copper and Puckett.
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