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Pet Food Marketing and Branding
Trending: Pet Food Podcast
Episode 119: How are human trends affecting pet food branding?
CBX's Satoru Wakeshima explains why human trends now reach pet food in real time and how brands can use packaging cues, storytelling and consumer education to earn pet owners' trust.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Industry Voices
Pet supplement warning letters reveal marketing compliance lessons
Apex Compliance's Asa Waldstein outlined how recent FDA warning letters, lawsuits and advertising challenges can guide marketing claims for animal supplements.
Pet Food Marketing and Branding
Purina names Chief Snuggle Officers
A Dalmatian puppy from California and a domestic shorthair kitten from New York will each receive $25,000 as honorary brand ambassadors, with $10,000 going to a shelter in each winner’s community.
Pet Food Marketing and Branding
3 aspects of trust that drive pet food purchasing decisions
Research identifies commercial perception, product quality and recommendations as factors in pet food purchasing decisions.
News Hound
Clean Label Project may create the market for its own certification
Laboratory science can be legitimate while a business model still deserves scrutiny.
Pet Food Marketing and Branding
Purina spotlights Purple Leash Project at USWNT match
Actress Mariska Hargitay served as Purina’s honorary captain at the U.S. Women’s National Team match against Spain to raise awareness of domestic violence survivors and their pets.
Pet Food Marketing and Branding
6 pet brand storytelling strategies to win consumer trust
As pet owners scrutinize spending, pet food companies that communicate with empathy, transparency and consistency are better positioned to earn long-term loyalty.
Pet Food Marketing and Branding
The Farmer’s Dog partners with chef Molly Baz
The fresh dog food company named the cookbook author as its newest brand partner and launched a social media series with her as the first guest.
Pet Food News
Purina opens veterinary student wellness center at Utah State
Purina Pro Plan Veterinary has funded a new wellness center at Utah State University’s College of Veterinary Medicine to support the mental health of veterinary students.
Market Trends and Reports
Ollie survey: Dog owners splurge on holiday meals
Nearly all respondents to the company's survey said they give their dog something special to eat during the holidays that it would not get on a normal day, and 95% said they buy their dog a holiday gift.
Pet Obesity
Pet food marketers’ guide to blame-free obesity communication
Respectful communication does not require avoiding the word obesity. The guide favors precise descriptions over euphemisms that can minimize a health concern.
News Hound
AI only seems smarter than us. Pet food professionals still know best
AI is a powerful tool for analyzing information and exploring possibilities, but pet food companies should not mistake convincing answers for human judgment, expertise and accountability.
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