Webinar: The cat market is growing: Is your innovation pipeline ready?

With nearly 10,000 global new cat nutrition product development activities in 2023, exciting times are ahead for this once-overlooked pet category. In this exclusive webinar, Tom Vierhile, VP of Strategic Insights North America, Innova Market Insights, and Dr. Mark Franklin, Technical Lead Pet & Lifestyle, Cargill Global Additives will provide data-backed insights into what cat parents expect when it comes to pet food and treats, discover the latest new cat nutrition product trends, and how postbiotics backed by feline-specific research can accelerate your cat innovation pipeline.

This webinar will broadcast at 10:00 AM CST (Chicago) / 4:00 PM GMT (London) / 12:00 AM CST, on February 16 (Beijing).

What You'll Learn:

1. Discover the latest trends in cat product development.
2. Learn more about what cat owners expect regarding their pet’s nutrition.
3. See why postbiotics are an effective tool for innovation.
4. Review some of the first feline-specific postbiotic research.

This webinar is sponsored by Cargill and presented by Petfood Industry.

Speaker Information:

Tom Vierhile - VP of Strategic Insights North America, Innova Market Insights

Tom Vierhile is VP of Strategic Insights North America for Netherlands-based Innova Market Insights and has 20+ years of experience in packaged goods reporting and analysis. Based in Fairport, New York, he is a new product marketing expert and has been quoted by Bloomberg, Ad Age, The Wall Street Journal, and NPR. Tom has given presentations on new product trends at conferences globally and has a bachelor's degree in marketing from St. Bonaventure University and an MBA from the State University of New York at Buffalo.

Dr. Mark Franklin - Technical Lead Pet & Lifestyle, Cargill Global Additives

As Global Additives Technical Lead, Dr. Franklin is responsible for technical and customer support of Cargill’s vast additive portfolio across multiple species including dogs, cats, horses, and backyard poultry. He has over 25 years of experience in animal nutrition, formulation, and product development and earned his B.S., M.S., and Ph.D. in Animal Science from the University of Tennessee at Knoxville.