Petfood maker Mars Petcare US is investing US$12.5 million over the next three years in its production facility in Orangeburg, South Carolina, USA, which producers the company's Pedigree and Whiskas petfood brands.
The petfood company will purchase 3.75 acres of land adjacent to its current facility to expand the drop lot where trailers are unloaded and will install more equipment, according to Eudreon Curry, site manager. Approval was also given by local officials for an ordinance giving Mars certain economic incentives, including a fee-in-lieu-of-taxes agreement and a special source revenue credit.
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Aunt Jeni's Home Made promotes the health and longevity
of pets with their natural and raw lines of products
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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