Petfood retailer Fressnapf Switzerland cut the price of premium petfood for all customers with the company's loyalty card.
Applicable to petfood brands such as Royal Canin, Iams, Eukanuba, Hill’s, Happy Dog/Happy Cat, Pro Plan, Select Gold, Iso Dog/Iso Cat, Nutro Choice, Almo Nature and Schweizer, the 10 percent discount applies immediately in stores and in the company’s online shop. The price-drop campaign is also supported by new Facebook ads, online banners and customer flyers.
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Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
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Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
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