Research and Markets has added Euromonitor International's Mars Inc in Pet Care (World) company profile report to its offerings.
The profile examines petfood manufacturer Mars from 2007 to 2012. The report analyzes pet treat launches such as Pedigree Dentastix, re-launch of the Sheba brand, and opportunistic gains from acquisition. It also examines the petfood company's shares by region and sector, market and distribution strategies, challenges from competition and future opportunities.
The full Mars company profile report can be purchased online.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Aunt Jeni's Home Made promotes the health and longevity
of pets with their natural and raw lines of products
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
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