Market research company Mintel released a new study on the UK petfood and pet supplies market.
Sales of dog food in 2012 reached a record £1 billion (US$1.49 billlion), thanks to growth in popularity of pet treats. Snacks and treats accounted for 24 percent of all dog food sales, up 6 percent from 2011 to 2012 to reach £239 million (US$356.48). Natural pet treats increased 8 percent over the same one-year period to reach £40 million (US$59.66 million).
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
The UK petfood company’s rapid growth is powered by its distinctive key ingredient, word-of-mouth marketing and geographic expansion
Proudly based in Brooklyn, New York, this organic treat company has enjoyed quadruple growth by focusing on every element of its product and packaging
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
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