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Pet Food Marketing and Branding
3 aspects of trust that drive pet food purchasing decisions
Research identifies commercial perception, product quality and recommendations as factors in pet food purchasing decisions.
Latest News
Purina names Chief Snuggle Officers
Petfood Forum 2027 opens registration, adds manufacturing seminar
PremieRpet, Onçafari partner on maned wolf conservation
Pet HealthWorks launches dog weight and muscle supplement
Fera Pets launches weight, muscle supplement for dogs
Aloe vera, wormwood, turmeric blend may alter dog gut bacteria
AAFCO aligns feline calcium, phosphorus enforcement with PFLM
Featured
Petfood Forum 2027 opens registration, adds manufacturing seminar
Aloe vera, wormwood, turmeric blend may alter dog gut bacteria
More from PetfoodIndustry
Something to Chew on
Nutrition, health and wellness for more good years
Lifespan alone is no longer enough; “healthspan,” a relatively new concept, is all about pets — and humans — staying healthier as they live longer.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Pet Supplements & Treats Digest
Top 10 trends shaping cat supplement product development
Experts say cat owners want supplements built around feline biology, palatability and cat-specific clinical evidence.
News Hound
Clean Label Project may create the market for its own certification
Laboratory science can be legitimate while a business model still deserves scrutiny.
Petfood Forum News
Reminder: Petfood Forum 2027 call for papers deadline is October 16
Abstracts on nutrition, marketing, processing and regulatory topics are due October 16 ahead of the April 26-28 event in Kansas City, Missouri.
Global Commerce
Cambodian firm partners with French pet nutrition experts
A Cambodian dog food brand is teaming up with French specialists to strengthen its research, product development and quality standards as the country's pet food market grows.
Industry Voices
New formats push pet supplement innovation
Soft chews dominate today's market, but pet supplement manufacturers are looking toward powders and other next-generation formats.
In Print
October 2026
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Digital Edition
Archives
Latin America/Carribean
Latin America’s pet food ingredients must strike a balance
Pet food manufacturers in the region need to navigate a complicated mix of ingredient innovation, consumer expectations, formulation costs and profitability.
Market Trends and Reports
Report: Functional pet foods gain as owners scrutinize value
Packaged Facts’ latest pet health and wellness report found that owners remain committed to wellness spending despite financial pressure, creating opportunities for functional, condition-specific and science-backed pet foods.
Pet Ownership Statistics
US, UK pet owners differ in dog diet inquiries; US tops vegan interest
U.S. users may explore pet food through lifestyle choices, while British users more often seek reassurance about feeding and care.
Ingredient Issues
Labeling modernization — did it go far enough?
A more familiar visualization of nutritional data may not be the only thing needed to ensure customer clarity when dealing with pet food language.
Trending: Pet Food Podcast
EP118: What don't veterinarians know about pet nutrition?
Veterinarian and pet food founder Dr. Tim Hunt says limited nutrition training in vet school leaves many practitioners relying on pet food company representatives for nutrition guidance in this edition of Trending: Pet Food.
Adventures in Pet Food
Raw, fresh, freeze-dried pet food: On the march to mainstream?
The continued robust growth rates for newer pet food formats may mean they have surpassed their niche and ‘alternative’ status, or will soon.
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