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Pet Food Marketing and Branding
Valentine's Day pet spending reaches $2.1 billion
Valentine's Day highlights the connection pet parents have with their animals, and some pet food brands have responded with seasonal products.
Latest News
Study: Dogs linked to lower heart disease death risk
DSM-Firmenich to divest Animal Nutrition & Health to CVC Capital Partners
Roam Pets names Elsa Zimmerer head of sales
Nutro pet food brand celebrates 100 years
Greg Pearson leaves Compana Pet Brands for Post
Penny the Doberman Pinscher wins Westminster Best in Show
Agrolimen acquires fresh dog food brand Ollie
Featured
Sustainability-health link: Reaching value-minded pet owners
Agrolimen acquires fresh dog food brand Ollie
More from PetfoodIndustry
Adventures in Pet Food
Sustainability-health link: Reaching value-minded pet owners
Consumer and pet owner data show connecting sustainability and health offers strategic opportunities for pet food brands, especially when affordability is a key concern.
Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
News Hound
21 awful, awful pet food industry puns…I’m so very sorry.
NOT! For a decade, I’ve been reading press releases that use terms like “Fur-tastically Paw-some!” Now it’s my turn.
News Hound
Upcycling, functional, breeds: Petfood Industry Quiz Jan. 30-Feb. 5
Test your knowledge of the latest developments shaping pet food operations, formulation and brand strategy.
Pet Food Ingredients
Oil war: fish vs. algae as fatty acid functional ingredient in pet food
As demand for functional ingredients grows, both fish oil and algae oil will continue to play important roles in pet nutrition.
Trending: Pet Food Podcast
EPISODE 103: What is the status of the cultivated meat market?
Owen Ensor, co-founder and CEO of Meatly, discusses the science, challenges and future of cultivated meat in pet food.
Petfood Forum News
Upcycled ingredients offer validated nutrition for circular pet food systems
During Petfood Forum 2026, Ann Marie D. Ocker, Ph.D., will demonstrate how upcycled ingredients deliver both sustainability and performance benefits to pet food processors.
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January 2026
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Petfood Forum News
Petfood Essentials 2026 agenda focuses on business efficiency
Full-day seminar on April 27 in Kansas City will feature practical guidance on controlling costs, streamlining operations and improving manufacturing efficiency.
Pet Food Processing
10 insights on AI applications in pet food operations
Experts discussed artificial intelligence applications and their impacts at the 2026 AFIA Pet Food Conference in Atlanta.
Dog and Cat Food Nutrition
4 functional pet food ingredients: fish oil, probiotics, glucosamine and beet pulp
Functional ingredients such as fish oil, probiotics, glucosamine and beet pulp play a role in modern pet food formulations and may appeal to pet owners looking for health and wellness benefits for their companion animals.
Europe
New acquisition leads to concentration in French pet retail sector
French pet retail merger creates market concentration, while a Czech pet food group's brand repositions ahead of major product launches.
Adventures in Pet Food
People: The foundation and future of pet food industry success
The pet food industry is fortunate to have a deep roster of experienced veterans with a wealth of expertise and knowledge, but is it well positioned for the future?
Pet Food Additives/Supplements
The case for casein in pet food remains the same after a decade
Considering its popularity in human dietary supplements there may be room for casein to appear in more pet products, it just hasn’t happened yet.
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