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Pet Food Marketing and Branding
Pet Food Market
Grupo Sesajal launches NUBAC, relaunches pet food portfolio
Grupo Sesajal unveils corporate umbrella brand to unify its dog and cat food offerings and move toward higher-value segments.
Pet Food News
PetAg partners with Shelters United for animal welfare support
PetAg Inc.
Company will offer exclusive discounts on milk replacers and nutritional supplements to member organizations.
Pet Food Marketing and Branding
Mars spotlights American-made brands, investments
Mars Petcare
Company, which produces PEDIGREE and Royal Canin pet food brands, launches a new marketing campaign to highlight how it has been investing in the U.S. for over a century.
News Hound
Petfood Industry Word Extruder: challenge your pet food knowledge
Provided pointers, pensative players puzzle out pet food parlance.
Pet Food Marketing and Branding
Private label pet food growth beating out name brands
As store brands become more mainstream and consumer perception and cost consciousness collide, the private label space is seeing growth that outpaces that of name brands.
Pet Food Marketing and Branding
Blue Buffalo taps Olivia Culpo for football-themed treats campaign
Blue Buffalo Co.
The brand partnered with select football wives and girlfriends to promote its Nudges line during the football season.
Pet Food Marketing and Branding
Wellness Pet Company unveils rebrand and national campaign
Wellness Pet Company
U.S.-based manufacturer launched new brand identity centered on shared wellbeing between pets and pet parents.
Pet Food Marketing and Branding
Purina Cat Chow launches therapy cat initiative for students
Brand partners with Pet Partners to bring mobile wellness sessions to New York City college campuses for World Mental Health Day.
Market Trends and Reports
Report: Brands, retailers face operational challenges in 2026
The 2026 Commerce Readiness Index surveyed 200 U.S. and U.K. retail and brand executives about upcoming macroeconomic pressures.
Adventures in Pet Food
What makes a pet food or treat premium today?
The definition of “premium” pet food products is evolving for people and companies in the industry as well as, most importantly, in the eyes of the consumer.
Pet Food Marketing and Branding
Mars partners with Shailene Woodley, Calm for adoption event
Mars, Calm and the actor are promoting pet adoption through the Mars Global Adoption Weekend October 3-5, highlighting research connecting pet ownership with improved mental wellbeing.
Adventures in Pet Food
5 pet food issues worth tracking, considering for your brand
Recent issues and challenges in the news could have implications for pet food brands, so they may be worth monitoring and taking action in response.
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