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Pet Food Marketing and Branding
Pet Food Marketing and Branding
Allana Pet Solutions names Shubman Gill brand ambassador
The Indian pet food manufacturer partners with the cricket star to promote its Bowlers dog nutrition brand.
Brand Insights
The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out
BESTMIX SOFTWARE N.V.
What keeps pet food professionals up at 2 AM? It’s not just Salmonella, ingredient shortages, or missed deliveries. It’s the rising pressure from a new generation of pet owners who expect perfection and demand it fast.
Pet Food Marketing and Branding
Purina launches collection supporting domestic abuse survivors
Nestle Purina PetCare
The brand has partnered with actor Sarah Hyland to create merchandise benefiting shelter programs that allow survivors to keep their pets.
Pet Food Market
Pet food industry takes cautious approach to AI marketing
New polling reveals how pet food brands leverage artificial intelligence to segment audiences and personalize messaging.
Pet Food Marketing and Branding
Report: American brand perception faces challenges in global markets
New Ipsos research reveals consumer trust and purchase intent decline for brands perceived as American across nine international markets.
Pet Food Marketing and Branding
Mars launches combo Halloween packs for spooky season
Mars debuts its first dual-species holiday offering targeting pet owners who include their animals in Halloween celebrations.
Pet Food Marketing and Branding
Purina Dog Chow inspires designer Jason Wu for fashion week
Nestle Purina PetCare
The pet food brand celebrates its upcoming centennial through a New York Fashion Week collaboration inspired by artist Robert Rauschenberg's work.
Pet Food Marketing and Branding
Primal Pet Foods launches raw nutrition brand campaign
Primal Pet Foods
The US-based raw pet food manufacturer debuts "More Time in Their Prime" creative highlighting ancestral diet benefits.
Pet Food News
Nulo becomes official pet nutrition partner of Team Canada
Nulo Inc.
Canadian Olympic Committee announces four-year sponsorship deal with Nulo through Milano Cortina 2026 and Los Angeles 2028 Games.
Trending: Pet Food Podcast
EPISODE 94: How can pet food companies navigate social responsibility?
Kormotech CEO Rostyslav Vovk shares how his company's commitment to helping pets in need — from supporting local shelters to co-founding Save Pets of Ukraine — has driven both meaningful impact and business success.
Pet Food News
Eukanuba donates $5 per September purchase to Canine Companions
Eukanuba
Mars-owned pet nutrition brand has partnered with the nonprofit organization for more than 30 years as its exclusive dog food supplier.
Pet Food Marketing and Branding
Wellness Pet partners with Boston hotel for pet travel package
Wellness Pet Company
Collaboration with Omni offers pet amenities and perks for guests with Boston-themed pet names through September.
Pet Food News
PetSmart launches campaign for Pet Hunger Awareness Day
The retailer will donate $1 for each Authority or Simply Nourish dry food bag sold September 27-28, targeting an estimated 30 million food-insecure pets.
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