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Pet Food Marketing and Branding
Pet Food Marketing and Branding
Open Farm achieves B Corp certification
A certified B Corporation is a for-profit company that has been verified by B Lab, a non-profit organization, to meet high standards for social and environmental performance, transparency and accountability.
Brand Insights
Pet food ingredient insights for new product development
WATT Global Media
Explore sustainable and healthy ingredients that keep your formulations profitable. Brand Insights from Petfood Industry.
Pet Food Marketing and Branding
3 health claims on higher priced dog food, 3 on lower
Scientists identified three attributes associated with price premiums and three with price discounts.
Research Notes
Advertise pet food on college campuses for highest spenders
Pet owners with high education levels tend to spend more on dog, cat and other pet food.
Pet Food Lawsuits, Litigation
Lawsuit over alleged DCM, grain-free dog food connection
This lawsuit follows another class action filed earlier this year that involved grain-free dog food and DCM.
Trending: Pet Food Podcast
EPISODE 64: What’s going on with pet food customer shopping trends these days?
Enter the minds of today’s pet parents as host Lindsay Beaton and Acosta Group’s Kathy Risch discuss recent research on trends shaping the pet food industry.
Pet Food Packaging
Packaging case studies: Standing out, upgrades, sustainability
These days, stand-out packaging is a must on just about every level. Here are the avenues three companies took to ensure their products hit their intended audience and don’t get lost in the shuffle.
Pet Food Marketing and Branding
Noochies! pet treats now available on Amazon
The Noochies! listing on Amazon.com marketplace will provide access to Amazon's affiliate program, which Further Foods intends to leverage alongside influencer collaborations and other high-ROI strategic digital marketing opportunities.
Ingredient Issues
Steps to an innovative future
Learn about innovation’s future, and how to remove the current barriers business experience when it comes to innovation.
Pet Food Marketing and Branding
Nulo partners with Olympic athletes to promote premium pet nutrition
Ahead of the Paris Olympic Summer Games, the 'Fuel Incredible' campaign will highlight eight athletes and will include ads, videos and more running across social, digital, broadcast and cable channels.
Pet Food News
ACANA launches Classics line to US
Champion Petfoods' brand, ACANA, celebrates the new recipe launch with a series of sponsored movies in the park.
Pet Food Marketing and Branding
Navigating green claims in pet food: Balancing transparency and trust
Consumers demand honest sustainability, so avoid greenwashing and greenhushing when marketing your brand's environmental impacts.
Pet Food News
Oh Norman! searches for chief treat officer
Working hand-in-paw with Kaley Cuoco, Oh Norman! is looking for a dog to play an integral role in testing its new products before they hit the market.
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