Pet Food Marketing and Branding: Page 2

Pet food fillers: Mythical marketing monsters or real pet threat?

Bridging the gap between science and marketing may be difficult. However, helping pet owners bust the filler myth and understand the nutritional value of each ingredient could lead to more informed choices and a broader appreciation for the complexity behind pet food.

I can’t call this article a “mythbuster.' That’s a copyrighted term. However, as a journalist, I can legally refer to the Discovery program, and as a U.S. citizen, I can make parody images of its hosts. Thank you, First Amendment!

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Esko

Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Trending: Pet Food Podcast

EPISODE 89: How does working in human food versus pet treats compare?

Zora Tabin shares her journey from founding Wild Zora human food products to launching Zora's Best Friendz pet treats, revealing the unexpected challenges and key differences between serving human and pet customers.

Sound Cloud Cover Art 800x800 Zora Tabin

Pet Food Packaging

Pet food packaging focuses on customer communication

These recent packaging revamps have brand education top of mind.

Royal Canin named official nutrition partner of The Seeing Eye guide dog organization

Royal Canin USA Inc.

Royal Canin will provide specialized nutrition for guide dogs across all life stages through new partnership with 95-year-old nonprofit.

Royal Canin The Seeing Eye

Natoo donates 54,000 meal toppers to support shelter animals

Natoo Pet Foods

Pet food manufacturer partners with Greater Good Charities to distribute $82,300 worth of protein-rich toppers to shelter animals nationwide.

Natoo Meal Topper

Pet Ownership Statistics

Pet acquisition may not boost long-term well-being for all owners

The benefits they feel from pet ownership may have more to do with those individual motivations than the actual act of keeping a companion animal.

Viking-themed cat food marketing may differentiate brands

Vikings: Marauders. Barbarians. Colonizers. Cat fanciers.

Viking With Cat

GA Pet Food hosts 238 businesses from 12 countries at annual event

The company held its annual partners event in Lancashire, England, on June 4-5, 2025.

The two-day event featured facility tours, technical presentations and international case studies focused on supporting independent pet specialty businesses.

Charlee Bear expands southern U.S. distribution

Partnerships with Nelson Wholesale and Five Star Rep Group aim to increase availability of Charlee Bear treats at independent pet and feed retailers across 11 states.

With Nelson Wholesale’s distribution network and Five Star Rep Group’s sales support, Charlee Bear products are now positioned to reach thousands of new retailers and customers.

General Mills launches fresh pet food line, brings Edgard & Cooper to US market

General Mills expands its pet food portfolio with two major product launches targeting premium and fresh food segments.

Pet food companies step up as animal surrender rates spike

One industry leader explores innovative partnership models to support overwhelmed shelters as traditional funding sources decline amid economic pressures.

With today's economic pressures, many shelters report being overwhelmed by demand for their pet food pantry programs, while simultaneously seeing an increase in pet surrenders.

Royal Canin endows clinical nutrition chair at Texas A&M vet college

Royal Canin USA Inc.

Company contributes $500,000 to support veterinary nutrition education and research.

According to the company, this strategic investment will fund the Royal Canin Small Animal Clinical Nutrition Endowed Chair position in perpetuity.

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