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Pet Food Marketing and Branding: Page 2
Adventures in Pet Food
Are today’s consumers loyal to pet food brands?
Pet food shoppers seem more brand loyal than consumers in general, at least in the U.S., but there likely are limits that may have not yet been crossed.
Brand Insights
Pet food ingredient insights for new product development
WATT Global Media
Explore sustainable and healthy ingredients that keep your formulations profitable. Brand Insights from Petfood Industry.
Pet Food Marketing and Branding
Noochies! cell-cultivated pet treats expand online reach
CULT Food Science Corp.
Further Foods’ partnership with Valet Seller is designed to increase consumer access and accelerate Noochies! sales in the U.S.
Trending: Pet Food Podcast
EPISODE 37: How do we take consumer-driven insight and use it to best serve pet owners?
In this episode, host Lindsay Beaton speaks with David Allison, founder of The Valuegraphics Project, about how consumers’ brains are wired and how we can tap into those insights to better understand their needs and wants.
Petfood Forum News
Joint health supplements top pet owner demands
Joint health was the top health benefit pet owners sought in pet supplements. However, one expert cautioned about these products.
Petfood Forum News
Q&A: Keep up with pet owner sustainability demand changes
How has consumer demand changed in the past few years? What product attributes have become more critical?
Petfood Forum News
5 questions for successful new pet treat development
New pet treats may have a stronger chance of success if product developers answer these five questions first.
Market Trends and Reports
3 influences on pet food: demographics, private label, inflation
The percent of buyers and dollars happening exclusively online saw increases, while the percent of buyers and dollars happening exclusively in-store declined.
Market Trends and Reports
CoBank: Fresh pet food sales surge with generational shift
While dry foods still dominate, younger pet owners are gravitating to products positioned as fresher, healthier or more natural, said the latest CoBank report.
Market Trends and Reports
Report: Gen Z's preference for pets impacts retailer patronage
New data from pass_by reveals a generational shift in the U.S., with Gen Z's visits to pet retailers increasing while Millennials foot traffic is on the decline.
Pet Food Marketing and Branding
AI-powered dog food vending machine debuts in Finland
The innovative vending machine from Hau-Hau Champion uses AI-powered facial recognition software and disinfectant blue light technology.
Pet Food Marketing and Branding
Pet food innovation rate down, but new product value up
Although the new product pipeline slowed in 2020, that smaller quantity of new pet consumables brings in more profits.
Market Trends and Reports
Pet product paradigm shift: Target Gen Z trends to increase market impact
Although Millennials remain the largest pet owning generation, Gen Z is changing the way owners want to learn about and purchase pet products, noted the American Pet Products Association's latest Strategic Insights Report for 2024.
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