Pet Food Marketing and Branding

Pet Food Marketing and Branding
Open Farm achieves B Corp certification
A certified B Corporation is a for-profit company that has been verified by B Lab, a non-profit organization, to meet high standards for social and environmental performance, transparency and accountability.
B Corps are different from traditional corporations, which prioritize financial profitability, and instead look at the triple bottom line to use business to address social and environmental problems.
Brand Insights
Pet food ingredient insights for new product development
WATT Global Media
Explore sustainable and healthy ingredients that keep your formulations profitable. Brand Insights from Petfood Industry.
Pet food ingredient insights for new product development
Pet Food Marketing and Branding
3 health claims on higher priced dog food, 3 on lower
Scientists identified three attributes associated with price premiums and three with price discounts.
Dall·e 2024 07 10 12 30 17 An Art Nouveau Style Illustration Of A Dog In A Grocery Store The Dog Is Elegantly Posed, Surrounded By Shelves Filled With Various Groceries And Pet
Research Notes
Advertise pet food on college campuses for highest spenders
Pet owners with high education levels tend to spend more on dog, cat and other pet food.
Dall·e 2024 07 08 12 27 05 A College Chalkboard With An Advertisement For Pet Food Plastered On It The Chalkboard Is Filled With Handwritten Notes And Equations Typical Of A Cl
Pet Food Lawsuits, Litigation
Lawsuit over alleged DCM, grain-free dog food connection
This lawsuit follows another class action filed earlier this year that involved grain-free dog food and DCM.
Dall·e 2024 06 04 09 08 52 A Stately Oil Painting Portrait In Rich Tones Of An American Supreme Court Justice Who Is A Female Persian Cat The Judge Is Seated In Her Chambers, E
Trending: Pet Food Podcast
EPISODE 64: What’s going on with pet food customer shopping trends these days?
Enter the minds of today’s pet parents as host Lindsay Beaton and Acosta Group’s Kathy Risch discuss recent research on trends shaping the pet food industry.
Sound Cloud Cover Art 800x800 Kathy Risch
Pet Food Packaging
Packaging case studies: Standing out, upgrades, sustainability
These days, stand-out packaging is a must on just about every level. Here are the avenues three companies took to ensure their products hit their intended audience and don’t get lost in the shuffle.
Pet food packaging continues to move forward in terms of humanization, trends and sustainability.
Pet Food Marketing and Branding
Noochies! pet treats now available on Amazon
The Noochies! listing on Amazon.com marketplace will provide access to Amazon's affiliate program, which Further Foods intends to leverage alongside influencer collaborations and other high-ROI strategic digital marketing opportunities.
Noochies! new listing on Amazon.com is made possible in collaboration with Valet Seller, which will continue to help Noochies! achieve additional accretive and accelerated listings on other leading marketplaces for pet owners.
Ingredient Issues
Steps to an innovative future
Learn about innovation’s future, and how to remove the current barriers business experience when it comes to innovation.
There are many potential impediments to innovation; an organization must work through them in order to move forward and grow.
Pet Food Marketing and Branding
Nulo partners with Olympic athletes to promote premium pet nutrition
Ahead of the Paris Olympic Summer Games, the 'Fuel Incredible' campaign will highlight eight athletes and will include ads, videos and more running across social, digital, broadcast and cable channels.
Nulo launched the 'Fuel Incredible' campaign with gold medalist gymnast Simone Biles and her French Bulldogs
Pet Food News
ACANA launches Classics line to US
Champion Petfoods' brand, ACANA, celebrates the new recipe launch with a series of sponsored movies in the park.
ACANA's Classics recipes contain protein-rich animal ingredients, wholesome grains, vegetables and fruit pet parents will recognize.
Pet Food Marketing and Branding
Navigating green claims in pet food: Balancing transparency and trust
Consumers demand honest sustainability, so avoid greenwashing and greenhushing when marketing your brand's environmental impacts.
Greenhushing – hiding a company’s environmental accomplishments – can cause consumers to distrust your brand as much as greenwashing.
Pet Food News
Oh Norman! searches for chief treat officer
Working hand-in-paw with Kaley Cuoco, Oh Norman! is looking for a dog to play an integral role in testing its new products before they hit the market.
Oh Norman's chief treat officer will work closely with the product development team, testing new innovations and receiving an annual salary of $10,000.
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