CULT Food Science has launched Noochies! products on the Amazon.com online marketplace. The company said this marks a major distribution milestone in its mission to revolutionize the pet food industry with sustainable lab-grown pet treat options.
Amazon.com's online marketplace, said to be the largest player in the online pet food space, represents a USD$1.4 billion industry where 59% of pet owners regularly shop for pet products. Noochies! plans to leverage Amazon's affiliate program to activate influencers through CULT's previously announced influencer initiative, which the company hopes will result in rapid growth of the direct-to-consumer sales channels.
"Havings Noochies! available on Amazon in the United States represents another important milestone for growth and consumer education, said Mitchell Scott, CEO of CULT Food Science. "The Amazon affiliate program is something we have been strategically planning for and will be an important aspect of how we scale and grow Noochies! over the coming quarters."
In May, Further Foods' announced a collaboration with Valet Seller as part of the company's strategic approach to integrate its products into various high-traffic and captive online retail environments. By leveraging Valet Seller's expertise, Noochies! aims to streamline the online selling process, ensuring the brand gains prominent and economic visibility and availability across key e-commerce sites, the company said.
Noochies! is a freeze-dried, high-protein, and nutrient-rich pet treats made without factory farming. Incorporating patent-pending ingredients Bmmune and Bflora, Noochies! is designed to enhance digestion, immune system strength and overall pet health.
The company said the introduction of Noochies! to these high-traffic platforms is expected to meet the growing consumer demand for sustainable and ethically produced pet foods. By providing a unique blend of high-protein, nutrient-rich ingredients without relying on factory farming, Noochies! wants to set a new standard in the global pet food industry.
