Pet Food News

Ideal dose of X-rays identified for preserving pet food

X-ray irradiation could offer a viable preservation technique for certain segments of the pet food industry, especially semi-moist formats.

Superhero Cat Using X Ray Vision To Look Inside A Bag Of Cat Food

Brand Insights

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

BESTMIX SOFTWARE N.V.

What keeps pet food professionals up at 2 AM? It’s not just Salmonella, ingredient shortages, or missed deliveries. It’s the rising pressure from a new generation of pet owners who expect perfection and demand it fast.

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

3 positive forecasts for the pet food industry despite turbulent times

Although influenced by the events of the world, the pet food industry is bolstered by evolving human attitudes towards pets, while likewise buffered by the human-animal bonds that transcend economic cycles.

Petfood Forum News

Petfood Forum Europe 2026 opens call for abstracts

Industry experts are invited to submit presentations on nutrition research, novel ingredients, market trends, sustainability and more to be considered for the next Petfood Forum Europe in Germany.

Petfood Forum Europe, which is co-located with Interzoo 2026, will take place May 11 in Nuremberg Messe, Germany.

Pet Food Marketing and Branding

Allana Pet Solutions names Shubman Gill brand ambassador

The Indian pet food manufacturer partners with the cricket star to promote its Bowlers dog nutrition brand.

Pet Food Marketing and Branding

Purina launches collection supporting domestic abuse survivors

Nestle Purina PetCare

The brand has partnered with actor Sarah Hyland to create merchandise benefiting shelter programs that allow survivors to keep their pets.

Purina has partnered with Sarah Hyland to launch a limited-edition collection to support domestic abuse survivors and their pets.

Pet Food Market

Pet food industry takes cautious approach to AI marketing

New polling reveals how pet food brands leverage artificial intelligence to segment audiences and personalize messaging.

Pet food marketers are cautiously exploring artificial intelligence for customer insights and content creation, though most companies remain in planning phases rather than full implementation.

Pet Food Marketing and Branding

Report: American brand perception faces challenges in global markets

New Ipsos research reveals consumer trust and purchase intent decline for brands perceived as American across nine international markets.

Global Markets Geralt Pixabay

Petfood Forum News

Petfood Essentials 2026 to focus on business optimization

Interactive preconference seminar to Petfood Forum will explore cost control strategies and operational streamlining for pet food companies.

The theme of Petfood Essentials 2026 stems from widespread industry concerns about economic uncertainty affecting supply chains and consumer behavior.

Pet Food Marketing and Branding

Mars launches combo Halloween packs for spooky season

Mars debuts its first dual-species holiday offering targeting pet owners who include their animals in Halloween celebrations.

Mars Tails & Treating Packs combine human Halloween candy with pet treats for dogs and cats in a single offering.

Senate confirms Dudley Hoskins as USDA Under Secretary

Hoskins will oversee marketing and regulatory programs including pet food export promotion initiatives.

Pet Food Ingredients

Hydrolyzed chicken liver boosted palatability, digestibility of cat foods

Researchers assessed the effect of hydrolyzed proteins on nutrient utilization and gut health.

Chat Gpt Image Sep 19, 2025, 08 40 14 Am

Natoo Pet Foods names export marketing manager

Natoo Pet Foods

Bruna Feijo Biasuz will lead international marketing strategies and product launches for the Brazilian pet food manufacturer.

Bruna Feijo Biasuz has been named export marketing manager for Natoo Pet Foods.

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