![Veterinarians remain a reliable source of pet information in pet owners’ eyes, but other sources of information are gaining ground among millennials and Gen Z.](https://img.petfoodindustry.com/files/base/wattglobalmedia/all/image/2024/06/Veterinarian_with_dog.667c3a6421220.png?auto=format%2Ccompress&q=70&w=400)
Veterinarians remain a reliable source of pet information in pet owners’ eyes, but other sources of information are gaining ground among millennials and Gen Z.
NickyLloyd | iStock.com
As reported in Packaged Facts’ “U.S. Pet Market Outlook 2024–2025,” industry players should pay ever-closer attention to where and how pet owners are receiving their pet care information. Especially worth noting — including from the pet product retailing point of view — are generational shifts in consumer behavior and psychographics that have led to some erosion of the primacy of veterinarians as sources of pet care and pet health information.