Who eats better, humans or Pets? How consumers think about food is rapidly changing and with the rise of the humanization of pets, many of these trends cross over into pet food as well. From label trends to fast growing ingredients – from Proteins to Superfoods, join Nielsen as we examine key attributes that are spanning the store and becoming important in Pet as manufacturers take human inspiration in determining what’s next for the pet bowl.
WHAT YOU’LL LEARN:
- How pet food trends are mirroring and, in some cases, even outpacing human food trends.
- The hottest and fastest growing pet food ingredients, including superfoods and proteins.
- How to drive return on pet food product innovation.
This webinar is sponsored by Trouw and presented by Petfood Industry and WATT Global Media.