In 2001, after experimenting in her San Diego, California, USA, kitchen making home-cooked and raw petfoods for her Rhodesian Ridgeback, Mosi, Lucy Postins began formulating recipes of her own. Her interest in proper nutrition and the raw food diet -- prior to founding the company in 2002, Postins served as the equine and canine nutritionist for a Southern California petfood manufacturer -- led Postins to investigate ways to make this form of feeding more convenient and economical, which eventually resulted in the creation (along with her husband, Charlie) of her own holistic petfood company, The Honest Kitchen.