The dictionary defines "dogma" as an authoritative creed within a group or organization. For Healthy Dogma, a family-owned petfood brand newly introduced this year and based in Michigan, the dogma is all-natural, unique ingredients such as kelp, medicinal mushrooms, colostrum, flax seed, tart cherry extract and probiotics in petfood premixes, treats and supplements for dogs. "Both our treats and kelp supplements are in reusable plastic cups and are top shelf safe for the dishwasher," says Darby Peters, vice president of marketing for Healthy Dogma. Raw Bistro introduced its first petfood products in the summer of 2011. This fledgling company's flagship products are are raw/frozen entrees made “bistro-style” in small, quality-controlled batches. "Our ingredients are simple, understandable and few," says Patricia Greene, president and founder of Bistro. "They include human-grade, local, 100% grass-fed meat, pasture raised without antibiotics, hormones or grains, or free-range and antibiotic-free poultry, the freshest fruits and vegetables available, locally grown when possible."