Sensient Colors LLC offers the Pure-S natural colors line, an important development for food brands that want to achieve vivid color shades without the use of synthetic colors or non-Kosher natural options, according to the company. Pure-S Natural Red, for example, offers a bright strawberry red shade that can be used as a replacement for carmine or as an alternative to FD&C Red 40. The new Pure-S color range is ideal for use in many food applications, notably for the confection and beverage markets.