Since the brand began in 2002 with Postins trying to find wellness solutions via nutrition for her Rhodesian Ridgeback, it’s no surprise that the products are a hit with the company’s furry customers.
The Honest Kitchen
The human-grade pet food market is a relatively small piece of the overall pet food pie, but that’s doesn’t mean it’s insignificant. According to Grand View Research data, the segment in North America reached more than US$1.31 billion in 2024, with a projected value of roughly US$2.25 billion in 2030. North America accounts for just about half of the global human-grade pet food market and is expected to continue to lead the market in terms of revenue.
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