Pet Food Company Profiles: Page 11

Pet Food Market
Sojos succeeding in raw petfood market
As specialized petfood diets become increasingly important to consumers, this company maintains focus in the raw/fresh/frozen niche.
Sojos Owners
Brand Insights
Solving Separation and Segregation Issues in Pet Food Blends
Horizon Systems
Industry trends of using finer ingredients like starches, fillers and flow agents — also regrind and recycle materials — in greater percentages can result in ingredient separation and segregation, affecting your final product.
Solving Separation and Segregation Issues in Pet Food Blends
Pet Food Market
NutriFusion expands into petfood with nutrient-dense products
NutriFusion, a company that focuses on adding natural nutrients from fruits and vegetables into food processors’ products, initially had no plans to expand into petfood. But once they did, they saw immediate growth.
Nutrifusion Petfood 1503 Pe Tnutrifusion
Pet Food Market
Pet DelĂ­cia sets sights on Brazil market expansion
Brazilian natural petfood company Pet DelĂ­cia focuses on human-grade quality to shine on the South American market.
Pet Delícia was founded in December 2010, and initially offered a line of frozen dog foods. Eventually the company expanded, and now offers a canned line of dog and cat foods in addition to frozen dog and cat foods.
Pet Food Market
Essential luxury: European superpremium petfood poised for success
Essential Foods expanded their petfood line just this year with the introduction of The Jaguar, the brand’s take on an 80% protein-based combined cat and kitten food. According to Christian Degner-Elsner, company founder and CEO, the cat food has been received very well, primarily by their dog-enthusiast fan base who also have cats in the household.
Christian Degner-Elsner, CEO and founder of Essential Foods, says the task the company has given themselves is to create an emotional involvement and attachment for consumers (and their pets) to the company's brand.
Pet Food Market
Three Dog Bakery: 25 years of premium product innovation
Celebrating its 25th anniversary in 2014, in addition to being recently acquired by a private equity group, Three Dog Bakery aims to broaden its horizons and strengthen its presence in the petfood industry.
Three Dog starts its new products out in its 35 bakeries. If the products are successful, they are distributed through the company's pet specialty and food/drug/mass channels.
Pet Food Market
Mogiana Pet pushes for premiumization
“Wet food and foods with functional claims are also a very common, strong trend,” Eduardo Aron of Mogiana Pet explains. “There are also a lot of holistic and natural petfoods. The Brazilian petfood market is certainly still underdeveloped, but it’s already starting to mirror human food trends like in other more developed markets in the world.”
Mogiana Pet CEO Eduardo Aron says the petfood market is always ready for more innovation.
Pet Food Market
Chicken Soup for the Soul expands petfood distribution
The key to growth for Chicken Soup for the Soul petfood? Closing the significant gap between the number of people who know and trust the Chicken Soup brand of books and media and the number of those people who know the same company has a superpremium petfood line. “We are reaching out directly to consumers and driving them to their local independent pet specialty stores to find our products,” explains CEO Chris Mitchell.
At the end of the day, the Chicken Soup petfood brand is already telling an interesting story because the pet parents buying their brand have been sharing their companion animal memories for years with the company.
Pet Food Market
TurboPup leads a new petfood category with meal bars for dogs
“These are basically Power Bars for dogs,” explains Guerrero of the TurboPup concept. “So what it is, is a complete meal. Whenever you take your dog on the trail or go camping with them, all you need to take is this.”
TurboPup founders Kristen Guerrero and her husband, Brandon Sylvester, are pet parents to two dogs, Dunkan and Oden.
Pet Food Market
Pure Pet Food boasts rapid growth with dehydrated dog dinners
“As dog owners are becoming more educated about what is actually in commercial foods, and how they are made, many are turning to feed low processed, raw and home cooked meals, using high quality ingredients,” says Pure Pet Food co-founder Daniel Eha. “Pure takes away the inconvenience, health risks and costs that raw feeding and home cooking can bring, while providing a healthier alternative to those feeding one of the current commercial options.”
The Pure petfood brand started small; initially co-founders Daniel Eha and Mathew Cockroft were making the recipes in their kitchen, with a small dehydration machine they saved up to buy.
Pet Food Market
Holistic petfood company expands to include cats, alternative formulas
Like many holistic petfood brands, the story of Canine & Feline Caviar Pet Foods starts with a family pet with health issues and a pet parent fed up with the traditional veterinary diets available. Moguls the Great Dane was constantly plagued with allergies and skin problems, but lived to be 17 years old thanks to Canine Caviar, states the company website.
Jeff Baker, CEO and founder of Canine & Feline Caviar, used his background in pharmacology and nutrition, basing his research on what he learned while working on a design team in Germany for a flea medication, to make a better diet for his dog.
Pet Food Market
Industry newcomer launches with a US-first in petfood packaging
As of press time, Adrian and Pamela Pettyan, co-owners and founders of Caru Pet Food, were on the cusp of their big brand launch at Global Pet Expo in March 2014. "We are encouraged by the responses we have received from consumers to date about both our delicious (as per the dogs, of course) dog food and the unique packaging," says Adrian. "Consumers have told us that their dogs find our food irresistible to eat and they love the ease at which they can store and serve the food, owing to the uniqueness of Tetra Pak containers."
'We went into this business because we have a passion for creating meaningful, differentiated products that improve the health and happiness of dogs and cats,' say the company founders.
Pet Food Market
Simpsons Premium poised to export petfood around the world
Simpsons Premium is a family-run, holistic petfood business that was established in 2009 with one goal in mind: to provide pet parents with an affordable, superpremium, nutritionally complete dog food. "Our dogs are more than pets to us, they are part of the family, and it was important that we knew down to the last ingredient what went into their diet," says Lisa Simpson, co-founder of the dog food brand.
Craig and Lisa now employ their daughter Lauren and a full-time warehouse assistant, and their son Jamie will join the company when he leaves school in 2015.
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