The Chinese pet food market is growing and forecasted to continue to grow. ‘Growth drivers of the Chinese Pet food market’ is going to explore where the growth is coming from. Are there particular channels (i.e. Online or Mass or Pet shops) driving the growth? Just to assume that all behave the same way, only because the total market is growing is misleading. The same applies in looking at the different pet food and snacks segments like: Grain Free or Natural. Is the growth coming through continuous expansion of existing products or new offerings through new product launches? What is more popular the local Chinese or the global players?
The presentation will take a more in-depth look at what is driving the Chinese pet food market.
WHAT YOU’LL LEARN:
- Do the different retail environments have the same dynamics?
- Are particular segments like ‘Grain – Free’ driving market growth?
- Who is dominating the market: Local vs. Global?
This webinar is the first in the Pet Food Global Market Focus series presented by Petfood Industry and WATT Global Media.
Speaker Info:
Pushan Tagore, Vice President, Global Marketing, Pet Care, GfK