Last year saw a host of “enhanced kibbles” entering the pet food market – and pet owners clamored for these latest ”high-performance” options. Sales grew by 36% in just 6 months. But, today’s sales juggernaut in pet specialty can be tomorrow’s underachiever. So how can pet retailers and manufacturers separate the true stars from the “one-hit wonders”? Using point-of-sale data from GfK’s US panel representing over 11,000 pet specialty outlets, Lange will bring audiences up to date on the trends driving the pet retail market today. Is enhanced kibble still the fastest growing category, or is it already showing signs of fatigue? Is it just a sub-set of a stronger growing “grain-free” category – or will it revive the Dry category, which lost so much ground to Wet and Treat SKUs? Lange will also take a look at the emerging category of “raw infused” kibbles, charting its sales over the past year and its potential for the future. And we will look over the horizon for new trends likely to shape the market in months and years to come.
WHAT YOU’LL LEARN:
- Overview of latest trends at Pet Specialty Retail in the US
- Understand the size and dynamics of the Freeze-Dried category
- Find out about other emerging/new trends in the Pet Specialty Retail channel.
This webinar is the second in the Pet Food Global Market Focus series presented by Petfood Industry and WATT Global Media.
Speaker Info:
Maria Lange, Business Group Director, POS Tracking, GfK