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Pet Food Marketing and Branding
New pet foods, treats marketed as socially responsible
A panelist of pet food and product professionals agreed that social responsibility shouldn’t feel like a checkbox. Meaningfully giving back to the pet community requires solid partnerships, transparency, commitment over time and shared purpose.
Latest News
Petco Q4 projects strong growth for 2025
VEGDOG strengthens leadership amid European vegan pet food expansion
Open Farm expands distribution with Pet Supermarket partnership
Ceva renews shareholding structure, opens capital to new partners
Instinct Pet Food installs high-pressure processing system
Mars recognized for workplace flexibility, pet-friendly policies in the UK
Top new pet products of 2025 recognized at Global Pet Expo
Featured
How venture technologies are shaping the future of pet food nutrition
Pet food, pet care insights from Global Pet Expo 2025
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Nutrition
How venture technologies are shaping the future of pet food nutrition
As pet owners demand personalized nutrition, alternative proteins and sustainable packaging, pet food manufacturers are turning to startups to stay ahead in an evolving market.
Adventures in Pet Food
Pet food, pet care insights from Global Pet Expo 2025
The pet care market and pet ownership are growing globally; in the US, online sales and product claims carrying from human food to pet food are driving the growth.
Pet Food News
Cypriot pet food producer expands production, sustainability efforts
Champion Pet Food is investing in new production and packaging capacities, expanding its product portfolio, and increasing reliance on solar energy while strengthening its presence in Mediterranean export markets.
Petfood Forum News
3 key leadership strategies for women in pet food
NextUp executive Karen Jones will lead a new career development session at Petfood Forum 2025, offering strategies to help women in pet food strengthen connections, build leadership skills and advance their careers in a hybrid workplace.
Trending: Pet Food Podcast
EPISODE 83: What are the possibilities for shrimp byproducts as pet food ingredients?
Host Lindsay Beaton and Michel Lockhart with ChitoLytic explore the evolving role of shrimp meal in pet food, from palatant to potential protein source, and the growing interest in chitosan for its nutritional and functional benefits.
Pet Food Lawsuits, Litigation
Raw pet food company sued after cat infected with bird flu
The lawsuit alleges that Wild Coast Pet Foods failed to adequately warn consumers of bird flu risks associated with their raw chicken products.
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March 2025
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Petfood Forum News
Empowering women in pet food: Leadership initiative expands opportunities
Women in Petfood Leadership continues to grow, offering career development, networking, and mentorship opportunities to support and elevate women in the pet food industry.
Sustainable Dog and Cat Food
Replace lawns with gardens in pet food sustainability plans
A company garden can foster teamwork and build connections among employees as pet food professionals collaborate to grow their own fruits, vegetables and flowers.
Market Trends and Reports
Report: Pet ownership expands as Gen Z shifts trends
APPA’s 2025 State of the Industry report shows pet ownership reaching 94 million U.S. households as Gen Z drives multi-pet adoption.
Petfood Forum News
Exploring consumer perceptions of insect protein in pet food
Experts from Kansas State University will share key insights from a survey assessing pet owners' knowledge of insect protein.
Pet Food Market
ADM expands in Mexico with first wet pet food plant
ADM’s new $39 million facility in Yecapixtla strengthens its local production strategy, aiming to meet half of Mexico’s wet pet food demand by the end of 2025.
Market Trends and Reports
US pet food sales hit US$65.8 billion in 2024, up 2.1%
After the disruptions caused by the pandemic and subsequent supply chain difficulties, U.S. pet food companies didn’t have major external forces disrupting their businesses in 2024.
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