BARK cereal-inspired pet treats now at PetSmart

The Snack Pack is now available in over 1,000 PetSmart locations and at PetSmart.com, expanding the collection’s retail footprint to 2,400 locations nationwide.

May 17, 2024

BARK's new dog treats collection is reminiscent of ‘80s and ‘90s breakfast cereals with unique packaging, mascots and surprises in every box.

BARK's new dog treats collection is reminiscent of ‘80s and ‘90s breakfast cereals with unique packaging, mascots and surprises in every box.

BARK

Adapted from a press release.

BARK's new line of cereal-inspired treats, The Snack Pack, is now available at over 1,000 PetSmart locations and PetSmart.com.

"We are excited to announce that our new treat offering, as well as several corresponding character toys, are now available nationwide at PetSmart," said Matt Meeker, CEO of BARK. "Today’s announcement affords us another opportunity to introduce our growing consumables offering to millions of customers around the country. This is an important milestone for BARK, and we look forward to continuing to broaden the distribution of our consumables category."

Announced in March 2024, The Snack Pack from BARK features treats inspired by classic breakfast cereals with corresponding mascots and surprises in every box. The collection offers a variety of meat and allergy-friendly options in crunchy and soft-baked textures, all free of artificial preservatives, corn and soy.

All seven treat SKUs and five of its cereal treat-themed toys are now available online and in PetSmart stores nationwide. With the addition of PetSmart, The Snack Pack is now available in 2,400 locations nationwide.

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