Mid America Pet Food, parent company and manufacturer of premium pet food brands including VICTOR Super Premium Pet Food and Nature's Logic has named Eric Dahmer chief marketing officer.
Dahmer, who previously served in leadership roles at Pet Honesty, Nature's Way, The Kraft Heinz Company, and Johnson & Johnson, is said to bring a wealth of knowledge and expertise in growing consumer brands through brand development, insights and digital marketing across both e-commerce and brick-and-mortar channels. At Mid America Pet Food, he will lead all omni-channel brand and digital marketing, including commercialization within e-commerce channels as the company's sales and market share continue to rapidly grow.
"Eric's extensive experience in working on big and emerging brands, paired with his proven track record in developing top and bottom-line growth, will be invaluable as we continue to innovate and expand our reach," said Jeff Caswell, CEO of Mid America Pet Food.
Mid America Pet Food produces top-rated, nationally recognized pet food brands with products designed to support the health, weight and energy needs of pets of all sizes and life stages.
"Mid America Pet Food brands present tremendous growth opportunities within the rapidly growing pet care industry," said Dahmer. "My focus will be on driving omni-channel development, expanding our market presence and deepening our connection with pet owners who rely on our brands to deliver high-quality nutrition for their pets. By building on our legacy of trust and performance, we're committed to achieving significant growth in sales and market share in the months and years to come."
In July, Mid America Pet Food named Jeff Caswell as its new CEO. As the company has grown, Mid America Pet Food said it has invested heavily in its team and manufacturing facility in Mount Pleasant, Texas, to achieve industry-leading standards for quality and food safety.
According to Petfood Industry's Top Pet Food Companies, Mid America Pet Food, founded in 2007, produces pet food brands including VICTOR Super Premium Pet Food, Nature's Logic, Eagle Mountain Pet Food, and Wayne Feeds, offering super premium pet nutrition at a variety of price points.
