![Pet Food Ingredient Mix](https://img.petfoodindustry.com/files/base/wattglobalmedia/all/image/2023/05/pfi.pet-food-ingredient-mix.png?auto=format%2Ccompress&q=70&w=400)
Communication of pet food ingredients on labels is becoming more complex as marketing and regulatory needs must work together. | Andrea Gantz | WATT Global Media
In my 40+ year history in pet food, communication content and style to consumers have ranged widely among brand marketing, regulatory, bloggers, unofficial website experts, universities and ingredient suppliers. Communication is a complex mix of purpose and desired outcome, often with opposing positions.