Primal Pet Group: Two businesses, one evolution

With a focus on nutrition and trailblazing, Primal builds a solid foundation in two pet food segments.

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Lindsay Beaton
March 22, 2024
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Primal Pet Group CEO Jon Balousek (here with Labradoodle Buster and Goldendoodle Beau) is at the helm of two brands sitting at the top of their respective segments in terms of longevity and innovation.
Primal Pet Group CEO Jon Balousek (here with Labradoodle Buster and Goldendoodle Beau) is at the helm of two brands sitting at the top of their respective segments in terms of longevity and innovation.
Primal Pet Group

Primal Pet Group has a lot going on these days. Comprised primarily of two different business units, Primal Pet Foods and Himalayan Pet Supply, the company has built a name for itself in two main segments of the pet food world: Frozen and freeze-dried raw pet food, and pet chews with a unique ingredient twist.

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