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Pet Food Marketing and Branding: Page 7
Pet Food Market
Meeting today’s pet food consumers where they live and buy
Though pet owners are famously devoted to their pets, some may be reaching their financial limits for buying pet food. Knowing how they value brands is key.
Brand Insights
Solving Separation and Segregation Issues in Pet Food Blends
Horizon Systems
Industry trends of using finer ingredients like starches, fillers and flow agents — also regrind and recycle materials — in greater percentages can result in ingredient separation and segregation, affecting your final product.
Pet Food News
Human cuisine trends with pet food potential in 2023
Human food writers and industry analysts have made their predictions for the trends that will influence cuisine in 2023. Some of these food fashions have potential to migrate into pet food formulations.
Pet Food News
3 most reviewed insect-based pet food marketing claims
Globally, a research team counted 43 brands selling pet products using insect-based ingredients, with 35 of those brands operating in Europe. Black soldier fly larvae and mealworms were the two most frequently used insect species.
Pet Food Market
Diversifying your marketing strategy to reach pet owners
Learn about some unconventional marketing strategies in the pet food space that are reaping rewards in terms of consumer awareness and engagement.
Pet Food Market
Litigation trends in the pet food and treat industries
Learn about the current trends in pet food marketing and labeling litigation, as well as some pitfalls to avoid in your own claims so you never have to worry about it.
Pet Food News
6 media questions to answer during a pet food recall
Dog bites man isn’t news, but man recalls dog food is.  When reporting on a pet food recall, journalists aim to answer six essential questions in every article: Who, What, When, Where, Why and How?
Pet Food Market
Top 2023 human food trends: Value is key for pet food, too
An annual top 10 list of human food trends addresses areas also affecting pet food, including consumers seeking value and affordable nutrition and health.
Pet Food News
Most influential pet food marketing claim: no by-products
In the 2021 Association for Pet Obesity Prevention annual survey, pet owners shared which marketing claims most influenced their decisions to purchase specific dog, cat and other pet foods.
Pet Food Market
How smaller pet food brands can stand out in packed market
Pet food brands in categories like small mammals, birds or reptiles, or from smaller companies, can glean insights from research on consumer brand perception.
Pet Food Market
Argentine pet food exports may grow using quality control
Quality control procedures boost efficiency, ensure consistent pet food products and reduce the potential for recalls, but quality control can go beyond that to become a marketing tool for dog, cat and other pet food producers.
Pet Food Market
All the feels: How to differentiate your pet food brand
In marketing pet foods, it pays to remember that consumers, as humans, are emotional beings, and they’re particularly emotional about their pets.
Market Trends and Reports
E-commerce affecting pet food packaging strategies
Learn about the packaging strategies being considered as the rise of e-commerce has taken hold of pet owners.
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