Industry Voices
Pet wellness market tops $5 billion, attracts investors
The U.S. pet wellness category is larger and growing faster than many industry estimates suggest, drawing strong investor interest, L.E.K. Consulting's Lauren DeVestern told attendees at the 2026 NASC Annual Conference.
L.E.K. Consulting's Lauren DeVestern said long-term demand, channel success, high customer retention and clear brand differentiation support the pet wellness category's value.
Industry Voices
Integrated audits reduce redundancy, speed nonconformance closure
Unified oversight programs cut duplicate supplier audits by 30% and closed nonconformances 40% faster, according to SGS data presented at NASC's annual conference.
Beyond efficiency, audit integration strengthens trust by showing that supplier controls, certifications, deviations and corrective actions are connected and actively managed.
Industry Voices
A welcome to Pet Supplements Pro
NASC President Bill Bookout reflects on 25 years of industry progress and introduces a new resource built for pet supplement and treat professionals.
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