Online Extra! What do retailers want from you?

More advice from Rick Rockhill, Petco VP, on what retailers are looking for from petfood manufacturers

February 12, 2014

Couldn't make it to Petfood Forum 2009? Not to worry - view the presentation Rick Rockhill, Petco VP, gave to our audience on what retailers want from petfood manufacturers.

A retailer's advice to the petfood industry

Rick Rockhill, VP/division merchandise manager of dog consumables for Petco, www. Petco.com, has these suggestions for petfood manufacturers:

  1. Innovate or die;
  2. Invest in new technology;
  3. Get close to your consumer;
  4. Resist temptation to be all things to all people;
  5. Never, ever compromise on quality; and
  6. Keep the pet specialty channel special (strong independent pet stores are the lifeblood of the pet industry).
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