![As Japanese pet owners increase the humanization of their pets, they are beginning to consider what domestic pet food brands may have to offer that imports can’t match.](https://img.petfoodindustry.com/files/base/wattglobalmedia/all/image/2024/01/Japanese_pet_owner_with_dog.65a57fb93497a.png?auto=format%2Ccompress&q=70&w=400)
As Japanese pet owners increase the humanization of their pets, they are beginning to consider what domestic pet food brands may have to offer that imports can’t match.
Thirawatana Phaisalratana I iStock.com
In Japan today, a growing preference for locally made dog food is now a clear trend that is splitting the market in half vis-a-vis imported pet food brands.