German pet food maker Josera, a brand owned by Erbacher the food family, is planning to recruit some 100 new employees for its new factory in Paproć, a town in Poland’s western part. In June, the company hosted a special event at the construction site to celebrate the completion of the investment’s key phase.
“The pet food factory under construction has reached its highest point,” the municipality of Nowy Tomyśl said in a statement.
To celebrate this milestone, Josera hosted an event with the participation of the company’s management board and local officials, including Jakub Skrzypczak, the deputy head of the Nowy Tomyśl municipality.
Under the plan, the new plant is to be opened in 2025. By then, Josera aims to recruit around 100 employees for the factory, local news agency PAP reported. The first of the recruited employees are currently undergoing training to prepare for their future posts.
Polish construction company PTB Nickel Ltd is advancing the construction work on the project which is located around 125 km from the Polish border with Germany.
Export sales represent the majority of Josera’s revenues. The business sells its pet food output under the brands of Josera, Josidog, and Josicat.
Following its completion, the investment is to ramp up the producer’s pet food output capabilities. Josera’s product portfolio consists of wet and dry pet food for dogs and cats, pet treats, as well as accessories, among others.
“At Josera, we do everything we can to produce nothing less than the best pet food," the brand said in a statement. "We do so without any genetic engineering, animal testing without artificial color, flavor and preservatives - but in a sustainable, responsible way that is good for our animals. We only use high-quality ingredients that are as natural as possible in our recipes and do not use any soya at all.”
Set up in 1941, Erbacher the food family says it has a foothold in some 70 countries worldwide. The firm’s facilities in Germany, Poland, Ukraine, and
Tanzania employ a workforce of more than 1,000 employees.
Hungary’s NashiDay strengthens presence in Romania
Hungarian pet food maker Nagyhegyesi Takarmany, widely known as NashiDay, has expanded its presence in the Romanian market.
Owing to the latest development, the company is now offering its products in the Romanian market under the Noble and Urban brands, Nagyhegyesi Takarmany said in a press release.
“In 2010, with 40 employees, NashiDay launched a dry pet food production division, and six years later, it also expanded to produce its own brand,” the business said.
“In 2024, NashiDay boasts more than 350 employees and a wide range of products, including dry and wet pet food under both its own and private label brands. The company delivers to more than 40 countries in Europe and beyond, including the Middle East,” according to the statement.
Czech pet food group’s Nordic-inspired dog food brand overhauls packaging
Czech pet food producer Vafo has announced that PrimaDog, its Nordic-inspired dog food brand, recently launched a packaging renewal initiative to overhaul its visual identity, but also transition to more easily recyclable monomaterial plastic, as well as consolidating printing plates within packaging of equal size.
“Not only have we enhanced the visual appeal of our products, but we’ve also taken a step towards a more sustainable future by making smarter choices. This is just the beginning of our journey, and we’re excited to continue pushing boundaries and setting new standards for our work,” Katri Kurki, PrimaDog’s brand manager, was quoted in a statement.
PrimaDog’s adoption of shared printing plates results with a noticeable reduction of more than 50 percent “in both the quantity and cost of plates used for 79 SKUs, equivalent to the size of two soccer fields,” according to the Czech company.
PrimaDog is part of Prima Pet Premium Oy which is a subsidiary of Vafo Group.
